Blogging for Your Business

Why Every Business Should Start Blogging Now


Business blogging is a fantastic form of inbound marketing that helps to get your business more visibility online. The core of inbound marketing is to create quality content to pull people towards your business or product. You do this by matching the content you create with your customer’s interests. This organically attracts inbound traffic that you can then convert, close and delight.

So let’s say you have a great looking website but it’s just sitting there, static and not really doing a whole lot unless people already know you. The concepts of doing business online aren’t all that different to doing business in the real world. Nobody is going to pop in and have a look if your site isn’t doing anything new, you need to keep changing and updating your online “shop window”.

You need media. A blog is a great and easy way to create this. Customers being able to see all your latest work, news or even stock through articles, photos and videos will really help the online visibility of your business (people will be able to find you!). Your business could show up in search engine results and social media.


Here are a few ways that blogging can help get your business out in front of others and increase your chances of being found online.

Drive Traffic To Your Site

In order for your website to become a valuable marketing asset people need to be able to find it. The most common way for this to happen is through a search engine search (let’s face it, it’s very unlikely they’ll type in your URL directly). Each time you publish a new blog post it creates a new page on your site, this means that every time you post, you create a new opportunity for your site to show up in organic search engine results. These frequently updated and new pages tell Google that you have an active site and they need to check in regularly to see what you’re writing about.

inbound marketing-fundamentals

Get Discovered On Social Media

With each blog post you write you’re creating new content that people can share on Facebook, Twitter, Pinterest, Google+ and other social networks. This in turn helps you to get found by new audiences that may otherwise never find you.

Producing new content for your blog can also keep your social media pages active. Instead of having to come up new content for your Facebook and Twitter pages you blog can become the source of the new and original content. This simultaneously strengthens your social reach with content from your blog and drives new visitors to your blog via your social media channels.

Know Your Stuff

The most successful business blogs are able to answer the questions their customers have. Establish yourself as an authority by consistently creating helpful and informative content for your target audience. If you have multiple posts on your blog that offer tips relating to your business then the visitor can see that you really know what you’re talking about. This can also encourage them to seek you out for advice in the future.

Generate Leads

When you have traffic coming to your website through your blog you can then convert that traffic in leads.

Every blog post you write is a indexed page and this becomes a new opportunity to generate new leads. Adding a call-to-action to each post will create these. The call-to-action can be anything from a free ebook to a free trial, it just needs to be something that a customer will be willing to exchange their information for.

Long Term Results

Blogging is a great way for you spend a short of time but gain long term results. It might take you an hour to write and publish an article but that post can be of benefit for much much longer. For example if you publish a post that gets one hundred views and creates ten leads that day. The next day it gains another fifty views and five leads from being found on social media and subscribers catching up on their email. After a few days the attention might die down but you already have one hundred and fifty views and fifteen leads. However it doesn’t stop there.

That same blog post is now going to rank in search engine results. This means that for weeks, months and years to come you will continually get traffic and leads from that post. One hour of effort a day can turn into thousands of views and leads in the future.

So if you’re going to start a business blog or become more invested in one you’ve already started these reasons should hopefully be more than enough to encourage you, but if you need any more encouragement to start blogging now check out the facts and figures below.

Why Every Business Should Blog
Courtesy of: Quick Sprout

Pinterest for Designers

How Designers Can Boost Their Business with Pinterest


Pinterest is an image bookmarking tool, a social network and a genius marketing tool. You can get work, find new contacts and promote your personal brand by harnessing the power of the image-based social network.

If you are a graphic designer, interior designer, photographer, artist or illustrator you should definitely be using this powerful tool.

Pinterest is a great for gathering, organising and viewing images. It’s not just for foodies and weddings, with more designers joining daily and because of the popularity of the platform, it can be a great tool to help you to promote your work.

How Pinterest Works

Instead of simply bookmarking pages, you bookmark, share and store images and videos. If you see a photo you like you can ‘pin’ it to your virtual board with a simple click. With an interface that’s simple and easy to use, you can create up to 350 boards. These boards can be viewed by anyone that follows you, but there is also an option to create ‘secret boards’ that are just for you.

Just like Twitter you can follow other users on Pinterest and see they’ve been pinning on a personalised homepage. You can then re-pin any images you like to your boards and like Facebook you can ‘like’ and comment on anything you see to enhance the popularity of that site.

See it. Pin it. Store it.

Use Pinterest to create themed inspiration boards of things you like and images that relate to your style. These can include looks, styles, textures, shapes and even colours. Doing this is a great way to create a library of inspiration material for you to reference in your own work. There’s even an iPhone app so you can pin on the go.

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Build Your Brand

At the moment your online presence probably consists of a portfolio site and social networking on the likes of Facebook and Twitter. Pinterest is another channel for you to continuously build your personal brand. As with any social network you do this by participating in conversations, making connections and establishing your profile.

Creating boards of your own with your best work on it will give you more exposure on the web, attract likes and draw comments. It can also be re-pinned by other users and in turn reach a wider audience. When doing this, be sure to include your name/business name in the image description or even your website so people know where to find you!

There are numerous global brands like Topshop, Sephora, Oscar de la Renta, Victoria’s Secret and even Etsy that have seen the huge potential of the social networking site and have taken full advantage of the consumer interaction and appealing aesthetics that are on offer.

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Pinterest should be a vital part of every designer, artist and creative’s social media strategy alongside Facebook, Twitter, Behance, Delicious etc. With the ability to follow other users it’s easy to keep an eye on studios, illustrators, photographers and designers that you like. By following, commenting on and sharing their content you can encourage them to look at your boards in return and therefore raise your profile.

Your ‘about’ section is also very important as it lets people know what you do and who you are. Including relevant keywords here can help people find you too, especially if they’re looking for a particular type designer. And again, include a link to your website.

Mood Boards

If you’re working on a project for a particular client you can create a mood board or examples board that they can view. This is an extremely convenient way to display and collect concept ideas and material, and the client can view it at their leisure all in the one place. If you don’t want everyone to be see your board you can even create a ‘secret board’.

Pinterest also allows you to invite others to contribute to a board. This makes it particularly easy for projects involving multiple people.

Pin it to Your Site

You may already have Facebook and Twitter buttons on your website but you can also have a Pinterest button. Adding a ‘pin it’ button makes it easy for other Pinterest users to share your content and in turn will make it easier for you to be found!

Sell Your Work

You can use Pinterest as a generator to promote and sell your work. Even big brands like Asos are now using the social media platform to show off their products with links to buy them under each image.

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For any designer or creative, Pinterest is an exceptional way to market yourself, your business and your brand. It can be used as a secondary resume and an add-on to your portfolio. Pinterest is extremely important for visual designers, web developers and photographers because it is a visual medium, so make the most of it!

Instagram for Photographers

How Photographers Can Market Themselves on Instagram


Instagram is a fast growing image sharing site that was established in 2010. It has grown from a fashionable iOS-only app to a huge Android social networking platform and with over 150 million users it shows no signs of slowing down.

National Geographic was one of the first major brands to realise Instagram’s full potential as they signed a brand partnership within  the fist week after its launch. They now have over 4million followers and professional photographer’s now take over NatGeo’s feed and post instant photos of their travels. As a result of this a number of well known photographers have taken to the site with their own accounts and have built a mass of dedicated followers.



With major brands such as Nike and Coca-Cola already benefiting from Instagram accounts, smaller companies are now starting to notice the publicity that an Instagram presence can generate. Instagram can be used by photographers in addition to their portfolio website to showcase their work and to show off behind-the-scenes action from shoots. By doing this, it can help to promote the personality of your brand. The content that you share can allow potential customers to take a sneak-peek into your life and convey the type a person and photographer you are. This kind of personalisation can indefinitely aid you in obtaining new business.


Build An Audience

The key to photography is to build an audience of people who have a relationship with what you’re doing. These people are the ones that may hire you, support you or buy your product. Instagram provides a mode of strengthening this relationship between you and your potential audience. However, posting a vast number of images from one session is a sure fire way to diminish your number of followers. Nobody wants their entire feed to be back-to-back photos from the same shoot.

Filter Friendly

When it first started off Instagram had a bad rap for the over use of filters on photos and feeds bursting with images of what people had for breakfast, lunch, dinner and everything in between. In recent times these trends have diminished as users seem to be taking it a little more seriously. There are of course still pages full of filtered selfies and food but with the additional of professional photographers to the mix the quality bar has been significantly raised. For those of you that are using Instagram for business, be sure to define your style from the very start, either use no filters whatsoever or stick one or two that are consistent with your professional portfolio.

Be Seen

If your Instagram bio reads “Jane Doe Photography, Fashion and Wedding Photography. Dublin based Photographer” but you have your page set to private it makes absolutely no sense. If your private Instagram is full of images of your work that you want to sell to the public but you’re afraid of people stealing your work then Instagram, or the Internet in general, is not the place for you and you’re going to miss out on a lot of potential clients. However, if you are going to keep your keep page private then at least link to your website in your bio.


Turn “Likes” into Business

If your photos are getting multiple “likes” but you’re not seeing any boost in your business and you’re still not showing up in search engine results then you need to properly brand yourself. Instead of primarily focusing on how much attention your images can get you need to target your ideal clients so they can find and book you.

You need to figure out who your target person is. Who are they following? What tags do they use in their day to day life? How can you target your photos and your hashtags to target and to engage them? Put yourself in their shoes and use Instagram for business and marketing. Getting your name out there is all well and good but not if it’s not targeted, not focused and not intentional.


Finally, you need to link all your sites together. Facebook, Twitter, Instagram, Google+ etc. should all link back to your website. Linking all these sites to each other means you’re captivating the widest possible audience from each individual site. Your brand will be promoted more extensively and your potential clients will have a much easier job of actually finding you.


So, what does Instagram mean for professional photographers? If utilized correctly, it can mean a new way to promote, advertise and sell their work, build relationships with other photographers, potential clients and budding camera-jockeys alike.