Maximizing your Facebook Business Page for your Business
Facebook is used for Business to Consumer (B2C) contact in the marketing world and as social media is now the first point of contact for many potential customers it is essential to invest resources in it than just having a page. Facebook users use this tool as their social organiser, calendar and as a peer so to get their attention you need to look at it from their point of view.
Once you have this achieved you can begin to take advantage on all the other benefits like this successful small company The Irish Fairy Door Company company/product page has achieved with their company/product page as outlined below:
Feedback on service & products
Facebook and all social media marketing tools are primarily based on creating content that attracts attention and encourages readers to share with their network. The resulting electronic word of mouth is very powerful and instantaneous which is an excellent form of feedback on your service and products as it allows you to see what is and what isn’t working in your business so you can adapt accordingly. We also value feedback when it comes from a trust resource as opposed to third party individuals. Once you have 30 likes on your page, Facebook Insights will provide you with measurements on your Page’s performance and demographic data about your audience, how people are discovering and responding to your posts etc.
The Irish Fairy Door Company has shown how effective Facebook can be for your business; they have 22,894 likes and 3,247 talking about them since they joined Facebook on 10th May 2013. They also have a high level of engagement with their customers and post daily with good creative content.
Launching new services & products
Facebook business pages allow you to market to the right people, whilst also giving you an excellent medium to create excitement and build momentum around the launch of a new product or service. How do you do this?
- Set up your page
- Identify your audience
- Create compelling content
- Measure and adjust
Customer relationship management
Facebook can help facilitate a two-way conversation with your clients about your products and/or service. If used correctly, this can be a positive interaction which will ultimately improve your product and service and increase client satisfaction. It is also a powerful medium to help increase a business’s brand awareness and potential for going viral.
As a business owner if you are not using Facebook to market, connect, attract new networking opportunities and provide customer service – your business is missing out on valuable business opportunities, positive community relationships, potential clients and the viral referral system.
The Irish Fairy Door Company has benefited from their Facebook Business Page through The Bank of Ireland Facebook Programme; they joined forces to help small businesses grow online and as The Irish Fairy Door Company has had such a good presence on Facebook they are getting free advertising on Bank of Ireland ATMs around the country for a period of time. What a fantastic branding opportunity!
Customer retention management
Facebook is a retention and loyalty platform – not an acquisition tool, so instead of focusing on sales messages, you should post about new products and get feedback from your most dedicated advocates about what features they’re looking for. Make your Facebook Page a focus group for everything about your brand, and you just might get more value than if you drum up a few thousand fans who never intend to buy from you.
Research & development
As outlined above, Facebook allows you to get feedback about your products and services instantaneously from your fans which in turn will assist with the development of new products and services that you are looking to market.